Paradigm Sport

Santa Cruz, 120 Dubois St suite a & b, Santa Cruz, CA 95060 | ★ 5 (131 Review)

📞 +1 831-426-9500

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Gym Athletic club Baseball Personal trainer Physical fitness program

About the Club

Paradigm Sport is an Athlete Training Center that provides coach-led fitness and performance classes. We offer classes and personalized training programs for people who strive to live, play, and compete at their highest level. Engaging with people to MOVE with strength, flexibility, and balance in all stages of their lives; recreational youth, high school sport performance, adult fitness, and professional sport performance. Building Strength in Community. Paradigm Sport is a small, family-owned business located in Santa Cruz, CA amid the stunning natural beauty of the Monterey Bay where being outside is a dawn to dusk pursuit; walking, hiking, biking, surfing. Train Like It Matters™

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Reviews

Blaine Mitchell

★ 5

Paradigm Sport, along with its incredible staff, has had a profound impact on my life. Before I came to Paradigm, I had barely played baseball and never lifted a weight. The coaches at Paradigm worked with me where I was at and went step by step to help me improve my game. I started taking weekly hitting lessons at Paradigm when I was 10. After months of these lessons, I went from one of the worst hitters on my team to one of the best. This success, along with the encouragement of my coaches at Paradigm, motivated me to commit fully to improving myself as a baseball player. At this point, Joey recommended that I start the youth lifting program. This program is outstanding. It taught me the fundamentals of movement and lifting, while incorporating a lot of variety and keeping it fun. I got dramatically stronger through this program, but more importantly, I fell in love with lifting. As I entered high school, the trainers there created personalized lifting programs for me and provided nutrition advice to help me gain weight. Following their plan, I steadily progressed from 110 pounds to 200 pounds by the end of my sophomore year of high school. My size and strength are my greatest tools as a player, and I would not have them without Paradigm.

I want to conclude this review with what might be the best part about Paradigm Sport: its culture. The owner, Joey Wolfe, has created a very special culture at Paradigm that is one of improvement, positivity, and hard work. Joey makes sure that everyone who works at Paradigm fits into this culture. Because of this culture, every time you step into Paradigm, you know you're going to work hard, improve, and have your day brightened by the fantastic trainers. I couldn’t recommend Paradigm more!!

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Ashoka McCormick

★ 5

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richard hoime

★ 4

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Amanda Hooper

★ 5

This review is for the summer baseball camp. My son has been having a blast there this week! Quality coaching in a positive environment & lunch is included in your registration fee. This is a great camp!

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Nick Nava

★ 5

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Emily Lewis

★ 5

Paradigm Sport has been a game-changer for my fitness and overall motivation to work out! I did the 2 week trial period recently and I was hooked. Just invested in a membership and I'm stoked to build strength and up my cardio game. Their instructors are top notch - all super friendly and supportive as I'm a newbie to the gym. The music and atmosphere is fun and very welcoming. If you're looking for a gym that has good vibes and great training (both small groups and larger more cardio based options) to get you in better shape, Paradigm is it!

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Erin Madden

★ 5

I just started coming to Paradigm and can already tell it's a cut above the rest! The team training classes are intense and the coaches are super helpful with introducing new movements and guiding + giving helpful suggestions during the workout. I thought I was getting good workouts before Paradigm but I'm really sore after just one week!! I look forward to the progress as I keep at it!

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G Allows

★ 5

Been going here for a few years. Great staff, great community - would definitely recommend

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Natasza Marchak

★ 5

Best gym in Santa Cruz! Awesome workouts & community vibe.

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jakob laggner

★ 5

Paradigm is hands down the best place in town to get fit. Everyone of the trainers is knowledgeable and attentive. Their workouts are structured incredibly well, in years of working out at paradim I have gotten into the top fitness level of my life without ever being injured. Highly recommend Paradigm for anyone who is ready to step up their fitness routine.

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Isabella Rodriguez

★ 5

Paradigm is a great environment with supportive staff and members alike. The workout plans are thoughtful and challenging. The coaches are well informed and encouraging during every class. The gym facility is clean, inviting and the refrigerated towels are a major plus!! Every class is tough but a fun challenge to see how far you can push yourself - absolutely recommend for a great group workout!

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Sophia Tillman

★ 5

This gym is the best! Super clean, everyone’s so sweet and welcoming. The trainers really know their stuff and somehow make the classes fun while still kicking your ass (in the best way). 11/10 recommend;)

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Daleth Foster

★ 5

I felt welcomed right away with the perfect amount of personal attention from the trainers. I find it easy to modify some of the workouts to fit my style and preferences, and that seems to be fully supported by the trainers. Very warm people. I feel great after every workout!

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Aaron Payne

★ 5

I had not worked out in years when a friend suggested giving Paradigm a try. I started at the beginning of April and in two months I feel better and stronger than I have in decades. The trainers are top notch, friendly and make sure you are correctly doing the movements. I highly recommend this gym. Thank you Paradigm!

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Tyler Gee

★ 5

The coaching staff is exceptional - Jeff, Abby, and Jeremy bring different strengths to their sessions but share the same commitment to helping members improve. What sets this gym apart is the genuine camaraderie among members; you're not just another face in the crowd but part of a supportive community. I particularly appreciate their flexible team training options (multiple options every day) that accommodate my unpredictable schedule. Highly recommend checking them out if you want quality coaching in a welcoming environment.

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Kendra K

★ 5

I’ve been going to Paradigm since August and it just gets better and better. I’ve become leaner, stronger and healthier. I notice it when I’m doing my favorite activities like snowboarding, biking, hiking, softball and wakeboarding. The staff continues to be amazing in all ways! Friendly, helpful, knowledgeable and inspiring. Thank you, Paradigm! I look forward to more!

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Melanie Douglas

★ 5

The trainers and staff are incredibly knowledgeable, supportive, and genuinely care about helping you reach your goals, whether you're just starting out or looking to take your fitness to the next level. Every class is challenging, fun, and thoughtfully designed, and there’s always a great energy and sense of community. The gym is super clean, the equipment is top-notch, and the entire environment is welcoming and positive. There’s a real focus on technique, strength, and longevity here, not just quick fixes, which makes all the difference. Plus, the coaches meet you where you’re at and know how to push you in a way that builds confidence and results! If you’re looking for a place that’s more than just a place to work out, where you’ll feel supported, empowered, and part of something great, Paradigm Sport is it! Highly recommend!

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Max Swanger

★ 5

Paradigm Sport Gym is fantastic! As a relatively new member, I felt warmly welcomed, and have already noticed the positive effects of the training. The trainers are skilled, attentive and genuinely invested in your progress. I highly recommend this gym.

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Nicole Laggner

★ 5

Paradigm provides an elite fitness experience. Their programming is superb and their instructors are excellent. After a hip injury that had me out of strength training for 7 months, they completely brought me back (providing modifications, progressive overload, and immense support). The small group class functions like personal training with a maximum of 6 per class. It’s a slower rhythm with moments to recover and lift heavier with precise form and build power. The team training is a HIIT style class that varies based on the day, sometimes leaning more cardio and other times more towards strength. In any class you will be welcomed by the participants and trainers, you will start with a great warm
Up to prep your body for the movements ahead and improve flexibility with dynamic stretches and activation. The gym has a great layout and great equipment. I do a combination of small group (2x/week) and team (1-2x/week) training. I’m turning 40 next year and, thanks to paradigm, am in the best shape of my life! Thanks to Joey, Jeff, Amber and all the great trainers that keep us motivated, and hold space so we can show up and work on ourselves.

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Jane Shook

★ 5

I joined Paradigm right after sustaining a bad shoulder injury. I needed a lot of exercise modifications and found the small group trainings specifically with Abby and Bode to be very beneficial. They were creative to come up with exercises I could do and are a big part of the reason I have recovered. The programing at Paradigm is dynamic and I continue to get stronger and feel that I am less likely to get injured in the future. I highly recommend this gym it is 100% worth it

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Rose

★ 5

So welcoming, and really fun group classes. Group classes were challenging, but there were modulations, zero issues going at your pace, and coaches we’re super supportive and attentive 10/10.

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David Deteso

★ 5

Paradigm Sport is a wonderful place and more then just a gym.
They have built a great community and you feel it the moment you walk into the place. I am a regular in their small group classes and it has been a truly excellent experience. It does not matter your fitness level as all levels are welcome and their trainers can easily adjust to your fitness needs. You owe it to yourself to check it out!!

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Islay Fossett

★ 5

Truly the best gym I’ve ever been to! The trainers are so friendly, incredibly knowledgeable, and know how to get the most out of you. Team trainings are great for a good sweat but personally the Small Group is whats got me hooked! Every session I feel like I’m learning and leveling up. Highly highly recommend!

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Jessica Kille

★ 5

Can’t say enough pros about this place. Feel pretty lucky they ended up in my town. Very knowledgeable, encouraging, positive, fun trainers. As a lifelong lover of all activities I can’t believe how much more I have learned. All ages welcome and all skill levels have options. You will feel better after you come here. I promise!

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Cameron Steele

★ 5

Paradigm is an fantastic gym that truly stands out! The high-intensity team training classes are both challenging and motivating. All of the instructors are very knowledgeable and passionate, pushing you to reach your limits while fostering a supportive community. The workouts always feel fresh and exciting. If you’re looking for a place to elevate your fitness journey, Paradigm is the perfect choice! Highly recommend!

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B W

★ 5

This place has the best music.
Also great trainers and a friendly community driven vibe. The classes will push you and make you stronger.

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Lianna Kelly

★ 5

Updating my review to again say I love Paradigm Sport, it is a fabulous locally owned gym. I have been a members of their team training program since 2019. Classes are always on time, Mindbody is always up to date, the facility is clean and organized and staff are knowledgeable and extremely supportive and personal. Joey and his team do an extraordinary job training coaches so workouts are always consistent and well structured. The team trainings offers some stretching and warm up movements followed by a core workout and trainers are always ready to offer a finishers if you complete the workout early. Working out as a team is something I have always valued and find their program to be a fabulous fit.

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Jack Saggau

★ 5

Paradigm Sport is a game-changer!

After major shoulder surgery left me wondering if I'd ever get back to professional moto riding, I was referred to Joey at Paradigm Sport. It's been two years of training with him, and I can confidently say this gym and Joey have transformed not just my fitness but my life. Thanks to his personalized, expert guidance, I've regained the strength, mobility, and confidence I needed to get back on my bike and compete at a professional level again.

The gym itself is incredibly inviting. It's not like your typical fitness center — the community here is something special. You'll find athletes from all disciplines, from pro baseball players to weekend warriors, all training hard, pushing themselves, and supporting each other. The camaraderie is unlike anything I’ve experienced.

Joey's knowledge is second to none, but it's his passion for helping people succeed that sets him apart. Whether you're rehabbing an injury or aiming for peak performance, Paradigm Sport is the place to be. I couldn't recommend it more highly. If you're serious about your health and your goals, this is where you need to be.

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Colin Cramer

★ 5

Classes at Paradigm have quickly become a non-negotiable in my weekly routine. My wife and I joined in April 2024 and have seen nothing but positive results since. I love this gym and the community that Joey and team have built. I joined this gym after training for years at Carina Reid's Fuel Phitness (which sadly closed), and can't recommend it enough. Paradigm and it's incredible staff will push you to heights you have never been before!

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Lexi Wilson

★ 5

I’m so glad I found Paradigm! This place is truly special. As a newcomer to the gym, I’ve felt incredibly welcomed by both the staff and fellow gym members—it’s such a warm and supportive community. The workouts are fantastic, and the instructors are not only friendly but also really knowledgeable. I’ve already noticed improvements in my strength and confidence, thanks to their excellent coaching. The team training sessions are fun, motivating, and provide a serious workout. If you’re considering joining, don’t hesitate—this place is worth it!

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nigel miller

★ 5

There's no better way to get the day going than the 0600 Team class at Paradigm.

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Skyler Murphy

★ 5

Paradigm Sports is an excellent gym! The team trainings are always well organized and provide a great and well rounded workout. They also provide enough class times to work with most peoples schedules.
All of the training staff also is awesome. They take the time to get to know you and they are always paying attention to everyone in the class and will make sure you have good form and are safe and having fun will all the movements! Awesome all around!

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Evan Bainbridge

★ 5

Hands down the best gym in Santa Cruz county. Awesome trainers, great group classes. Would highly recommend it to anyone who enjoys group training.

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Zoë Paco

★ 5

Not only is Paradigm a beautiful space physically (clean, well ventilated, high open ceilings), it is also such an amazing community. Although I just joined recently (at the end of July 2024), I already feel like I'm part of the Paradigm family. Other participants and all staff members are welcoming and supportive. I really enjoy working with all the trainers, but just want to give a special shout out to Bode (because I've worked with him the most)! Not only does he explain movements clearly and provide tips on how to perform exercises safely, but he also has a way of making each person feel special and like they truly belong. And who doesn't love his "song of the day"?! Paradigm is a fantastic place for our entire family; I (46 years old) am able to work out with my husband (55 years old), my son (15 years old), and even my mom (76 years old). Thank you for creating such a fun place to get swole!!

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David Tanza

★ 5

UPDATE: I’m not sure how they do it, but Paradigm Sport continues to have the best staff, most qualified trainers, and best community. If you are up at 6am, M-F, attend the best fitness classes in Santa Cruz…. 😉(of course other times/class are great too).

This is best gym in Santa Cruz! They have the best trainers, fantastic staff, and wonderful community. I attend team training classes three days a week and the workouts are challenging while being fun. The trainers provide advice on correct form, while providing encouragement. If you are looking to improve your fitness and strength, I recommend giving Paradigm Sport a try.

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Mollie Harary

★ 5

My husband and I started paradigm in May and we’ve never felt better. The instructors are of the highest caliber, friendly, and motivating. We love the 6am classes. I highly recommend Paradigm to seasoned athletes or those looking to start a work out routine.

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Jeff Parker

★ 5

Since I started with Paradigm Sport in February, I've lost 34 lbs. I have a physical job, which is easier on my body after the gains I've made. My recovery, sleep, mood, and overall affect have improved.

HIIT workouts with a welcoming and supportive attitude. The staff take the time to learn who you are and greet you when you enter.

The facilities are clean and the locker rooms and showers are great if you have plans after your workout.

Source: Google

Alexis Konevich

★ 5

I've been taking Team Training classes at Paradigm for about a year and a half. After trying a ton of boot camp style classes in the Santa Cruz area, I found that Paradigm is unparalleled in friendliness, fun, knowledge, and supportiveness. I love getting in a full body workout (plus cardio!) while great music plays and I don't have to think or plan the workout. While the classes are challenging, they are appropriate for complete beginners to advanced athletes—the trainers know exactly how to help you adapt when appropriate and are completely approachable. On top of all that, I've made friends, gotten strong and agile to play beach volleyball again, and looked fantastic and felt confident for my wedding. HUGE thanks to the Paradigm crew for all their help and support :)

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ali orlandi

★ 5

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Bella Girovich

★ 5

Paradigm is the best gym in town - and maybe ever?! I am a lifelong yogi that recently decided it was time to build some strength. My partner and I joined Paradigm last September with their awesome intro deal, and we couldn't help but be instantly hooked. The classes are so fun, the space is beautiful, and every single trainer is amazing. I have definitely become much more confident in the gym and feel myself slowly but surely having muscle tone for the first time in my life! We love the sense of community we've found at Paradigm, and will continue to be a part of small group training for the long term!

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Jacob Hirsch

★ 5

Paradigm is an incredible gym and an awesome community. The staff puts together great classes that incorporate strength, mobility, and cardio. The coaches are invariably wonderful to work with and have a keen sense of how to meet you where you are, and they invest in helping you identify and achieve your goals. Charlie and Sue at the front desk brighten my day every time I come to a class.

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Suzy Radonsky Kohout

★ 5

I did my first class yesterday with Abby and she was fabulous. She was conscience of my knee injury and gave me great tips and alternatives to some of the workouts. Also, my intake with Jeff was very comprehensive last week and I’m very happy about the suggestions he gave me for positive outcomes/goals. 🙏 and I look forward to the next class!

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Kathy Tiddle

★ 5

Strong, Fit, Fun describe this spirited community. Experience, training, and client-centric awareness inform their effective coaching that aims to exceed expectations, model and encourage exceptional sportsmanship, elevate athleticism and wellness.

I’ve been training at Paradigm Sport since 2014. 6AM Team Training is a physical challenge that gives me strength, mental clarity and positive energy for the day ahead. Every stretch, strength and functional movement that I do in the gym is foundational to my active lifestyle outside; hiking, running, swimming, dressage. My son, NCAA DIII athlete (xcountry, swim, distance track), triathlete (70.3), California State Lifeguard, trains here too during breaks from college. We love this place and the people we train with.

I highly recommend giving Paradigm Sport a try, then join us with your commitment to health for life. You will thank yourself and the crew, every training day, every year.

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sydney trathen

★ 5

I cannot say enough good things about getting to be a part of this community. Being new to the area away from home was a challenge, but a lot of things in my personal life shifted for the better when I started working out with the personal trainers here. So lucky to have had a space like Paradigm.

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Shane Y

★ 5

I've been working out at Paradigm for a few years now and it's been a really great experience overall. After 35 years playing competitive beach volleyball, it's hard to stay fit enough to keep competing at a high level without injuring myself, while juggling a full-time career and family. Paradigm has made all the difference. Having a top-notch facility and trainer tailor my workouts and keep me on track makes each session efficient and effective. Not only am I still competing, I'm better in all the other areas of my life as a result. Thank you to everyone at Paradigm for all you do for me and the whole community!

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Carly Cross Trotter

★ 5

My 7 year old (now 8) played baseball for the first time last spring in the A division. He had a great season and was looking to strengthen and build his skills during the off-season.

He did the Paradigm Sport baseball camp (both seasons) he loved it and learned so much. He was so darn excited to go every single day. He loved playing with kids of all levels, the coaches and of course the awesome lunches.

My son did one on one lessons with Kevin throughout the winter and did the clinics at Paradigm as well. Most recently he participated in the Harbor High Weekend Baseball Camp per the recommendation of the Paradigm coaches.

A few weeks ago my so. did his first AA Little League Evaluations and it was clear by watching him he was on a different level than the majority of the players. He was confident, knowledgeable, yet kind and humble.

A big thank you to Paradigm Sport for providing so many different opportunities for kids to work on their baseball skills. My kiddo is living proof that the development that is happening for young athletes at Paradigm is making a difference!

After evaluations he was called by the player agent for SCLL asking if he would be willing to move up to AAA. The important part of all this isn’t necessarily how much he has improved but that it’s that I have been told over and over what a positive attitude he has.

People tell us he is a team player, cheers for all and is kind and compassionate. Being good at a sport you love is so great but being a good person is far more important.

I think a lot of his PMA (positive mental attitude - taught by coach Jake Angelo) when it comes to the game and his peers is because of the positive influence the Paradigm coaches have had on him. Most notably is Jake Angelo’s PMA philosophy that we use every single day in our household and Kevin Eichhorn’s unparalleled positive encouragement and influence.

I observed him at the HHS camp ask the youngest and most inexperienced player if he wanted to play catch. Later he told me he knew that kid wasn’t very good and that it wasn’t going to be much fun for him but that kid needed to feel included. When he got the call to move up to AAA one of the first things he said was “Well, who is going to help the kids who are still learning of I’m not there”.

There is something magical that is happening through the coaching and mental mindset practice at Paradigm.

As kids get older and reach those pre-teen/ teenage years having a place and a sport they can turn to is so critical. Thank you for being that place for the youth baseball players in this community. YOU are appreciated.

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Isadora Dias Vieira

★ 5

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Susan Coale

★ 5

My daughter signed me up and I am so grateful. I am 69 years old and finding new strength, balance and flexibility with the help of the kind, enthusiastic and knowledgeable trainers. It's just a great gym.

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Kevin Zaknich

★ 5

Great coaching, friendly staff and welcoming environment. This gym has changed my life. I am very grateful for it. Highly recommend giving it a chance.

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Lisa Rice

★ 5

Loved the 9am workout class!

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ashley vincent

★ 5

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Karli Lopez

★ 5

Paradigm sport is the absolute best! Every class provides a killer workout that leaves you feeling satisfied and motivated to keep coming back. Paradigm’s team is amazing and so friendly, everyone is like family. Also the locker rooms are lovely and always so clean. Highly recommend joining this gym.

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Tom Wedlock

★ 5

Paradigm is magic and I couldn't live without it! I have been injury free for over 3 years and I contribute 100% of that to the excellent and deliberate instruction that I get during every workout there. The level of professionalism and collective experience there is top notch no matter what sport you are trying to improve upon.

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Charles

★ 5

Paradigm has taken my physical fitness to the next level. All the team members there are knowledgeable, attentive and passionate. I look forward to every workout 👍. Thanks Team!!

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Holly Bolling

★ 5

Love this gym! I’ve been coming here for over a year and I’ve never been disappointed with a class. All the trainers are top notch and work well with others. It’s an environment of respect no matter your age or ability. I can’t say enough. 💕

Source: Google

Sloan Larson

★ 5

Paradigm is the best gym in town! All of the staff and trainers are extremely knowledgeable, professional, and friendly. The workouts are always changing and encompass all muscle groups. I love team training and small group classes because they offer high intensity and strength options.

Source: Google

Ed Paco

★ 5

Paradigm provides a welcoming environment to help you get started on a healthier lifestyle, maintain what you have, or make gains toward a higher level of fitness. The staff and trainers are very friendly and approachable. Regardless of who greets you at the door or who the trainer is for that session, you will be in good hands. What I appreciate the most is that the trainers allow you to exercise at your own intensity, never being pushy or making you feel like you don't belong. The facility itself is spacious, bright, and clean with ample equipment. The Team Trainings and Small Group Trainings are well thought out and can be scaled to any physical ability. Every exercise is explained and demonstrated ahead of time, and the trainers are always ready to help out if you get confused during the workout. I'm 53-years-old and recently started bringing my 13-year-old son to join me at Team Trainings. He, too, loves the Paradigm atmosphere and the benefits of leading a healthy lifestyle surrounded by positive staff, trainers, and members. If you join for a month, you'll join for a year (and beyond). It's that kind of place.

Source: Google

Genna Lambert

★ 5

This is a fantastic gym! I was referred by a member to do the intro offer back in December, and it got me hooked. I love the Team Training workouts because they target all areas of the body and leave me feeling great the rest of the day. All of the trainers here are excellent and pay close attention to form, offering adjustments and feedback as you go. I've learned so many new exercises in a short amount of time here, and can honestly say I've seen rapid improvements in my strength and endurance. The space is SUPER clean and has quality equipment, nice locker rooms, and plenty of parking. If you're looking for a gym in Santa Cruz, definitely check it out!

Source: Google

diane bock

★ 5

Paradigm is an amazing place. The workouts are challenging, and the staff are all knowledgable and encouraging. The instructors always offer alternative exercises to accommodate injuries and pay attention to correct form.

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Laurent Pally

★ 5

I'm 50 years old and have been attending classes at Paradigm for about 3 months now.
Recovering from a knee injury (playing volleyball), coaches are consistently adapting the workouts keeping them challenging and fun. I can already feel that my overall fitness is improving week after week. Paradigm also maintains a friendly atmosphere, the music during classes is great (especially Olivia's Rock/Ska playlist 😁 ).

Source: Google

Nolan Gibbens

★ 5

Awesome gym and community! The classes are very fun and challenging. All of the trainers are very knowledgeable and friendly. Highly recommend!

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Ray Bramson

★ 5

Excellent gym. The coaches are the best and the training is intense and rewarding. Top notch facilities and equipment, too. I couldn’t recommend Paradigm more highly.

Source: Google

Martin Hiley

★ 5

Bear Crawls or Burpees? You pick your poison. I have been training with Paradigm Sport since 2016 and just can’t get enough of this great workout experience. Their Team Endurance workouts are just the tonic whether you’re twenty or sixty something years of age they cater to all. For an all body physical and mental challenge that will leave you feeling energized and rewarded for your efforts.
The trainers are always engaged to help you get the maximum out of the 60 minute class.
The 25 yards of inside turf divides the weights and cardio section providing a fantastic space for stretching, floor and low impact movements.
This is not Cross Fit by the way but a class that will put your entire body through natural body exercises, isometric, dumbbells, kettle bells and cardio to build strength and endurance over time. You do this 3 to 4 times per week and results will follow quickly. It’s a great supplement to your outdoor activities.

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Marco Guerra

★ 5

Best gym and trainers in town! Always a great workout!

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Cory Caletti

★ 5

I love Paradigm gym! The two different types of classes are complementary; the trainers are superbly qualified and attentive; staff is very responsive; the gym is well equipped and clean; and members are friendly and supportive. What more can you ask for?

Source: Google

Mike Pruger

★ 5

Excellent instruction, classes are fun and productive. This gym recognizes that our kids need a place to go too. Great for all the baseball boys!

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Eli Karon

★ 5

I've been going to traditional fitness gyms since I was a freshman in high school, but after taking a 2+ year hiatus from indoor gyms due to Covid, I'm now utilizing the one-on-one training at Paradigm. Man oh man, am I glad to have found Paradigm! This gym has changed my life.

There are lots of places you can exercise in Santa Cruz, but not a lot of places where you can find a knowledgeable and positive community of folks who all strive to create the right environment for personal and physical growth. It doesn't matter if you're 12-years old and learning how to hit a baseball, a professional athlete in your prime, 45-years old and dealing with the aches and pains of middle age, or 80-years old and learning how to age with grace and strength... Paradigm creates a fun, safe, inclusive community to help you achieve your goals.

I originally joined to treat some back pain/discomfort that was a result of middle-age, having two young children, and a lifetime of athletics. The initial consultation and resulting training program helped pinpoint issues and alleviated my pain. However, I remain a committed member for completely different reasons than when I joined.

You won't find better facilities in Santa Cruz County, nor will you find better trainers. Most importantly though, you won't find better people--staff, trainers, patrons, and owners. As I wrote earlier, there are lots of places you can go to exercise in Santa Cruz, but not a lot of places where you can get more out of your workout than just sweat and soreness. There aren't a lot of places where the Santa Cruz community comes together in a positive, supportive environment like they do at Paradigm.

Support your fitness goals, support your mental health, built your community, and support local business...I can't recommend Paradigm highly enough!

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Dave Kennedy

★ 5

The staff of professional coaches and trainers are truly remarkable, exhibiting a level of expertise and proficiency that is truly exceptional

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Yolanda Ramirez

★ 5

This is the best gym I have ever been a part of! If I could give them more stars I would ;-) The quality of instruction/programming, facility, management, and equipment is amazing! All of the instructors were highly qualified and I always felt they had our best interest at heart. I learned so much about functional strength and correct posture - plus there was a healthy level of competitiveness. I credit Paradigm Fitness for helping me get into the best shape, both physically and mentally. I moved so I am no longer part of the gym, but I recommend it to anyone that is thinking of turning their life around. Joey is the heart and soul of Paradigm Fitness and it was a pleasure to know him and to be a part of his gym! I love his focus, professionalism, vision, and stick-to-itiveness! Have fun and get strong ;-)

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John Pine

★ 5

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Kendra Sato

★ 5

10/7/2022
This past weekend I participated in the Paradigm Sport Commitment day event. The event started with a free workout to which anyone was invited (current/past member or otherwise). There were upwards of 45 participants in this class and it couldn't have gone any smoother! The coaches had everything so clearly organized and set up that there was no confusion from anyone on instructions, movements, form, etc. Class moved with smooth transitions, and the stations were easily progressed and regressed per the individual's needs. The coaches never stopped moving around us and making sure everyone was moving properly, and when appropriate, pushing themselves. Even as a fitness coach myself, I can get intimidated and overwhelmed being a participant in such a large scale class, but that was never the case at any point in time. I ended up pushing myself quite hard and had a great time doing so! Paradigm is far and above the best facility with the best staff in the Santa Cruz County. Shoutout and huge thanks to the entire staff for such an incredible event!!

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Karen Horton

★ 5

As a 58-year-old woman there is nothing worse than feeling weak. At Paradigm Sport I found the strength I had when I was younger. All of the staff is amazing, they cheer me on with so much genuine caring and knowledge and help me work around the projects in my body. With the strength I can continue to ski, ride horses, dance and do all my favorite activities. I am empowered and so grateful for my workouts and family at Paradigm. I say “Move it or lose it…”

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Karen hendryk

★ 5

From registration to the last day of camp, Paradigm exceeded expectations. Our son thoroughly enjoyed it. I would recommend the camp for any kid who has an interest in and enjoys playing baseball. A quality program for sure!

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Michelle Choi

★ 5

Until Paradigm, I’ve never really worked out. I would pay for gym memberships and go once during that year. I’ve never participated in a school sport. But with Paradigm, I am doing things that I never thought I could do, and it’s become a huge component of my health and well being. I can’t imagine any other way of growing older. Paradigm is like the show/bar “Cheers”, where everyone knows your name. Seriously, best gym ever! - from a person who very much loves the couch.

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Maryam Shafaghi

★ 5

Paradigm Sport has been an excellent experience for my child. Both professionalism and athleticism are taken seriously. The baseball camp was an incredible experience and we are on the waitlist for the second session.

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Sarah Newhouse

★ 5

Both my boys train at Paradigm Sport! The coaches are knowledgeable and so nice! My son attended the summer camp for one week and wants to go back next year for more!!! I highly recommend Paradigm Sport for baseball training and physical fitness.

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Kayah Slade

★ 5

Amazing customer service kind creatures and healthy space.

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Kristen Kelly

★ 5

Paradigm is a gem in Santa Cruz. The workouts are well structured with a nice variety of weights and cardio. The facility is clean and organized, and the trainers/staff are friendly, accommodating and supportive of all needs. Paradigm sport will make you feel like family as soon as you walk in the door.

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Jackie Richter

★ 5

Best gym in town! The trainers are always on top of their game with challenging you and making sure the classes are upbeat and fun. The classes never disappoint and push me to my limits (in a good way). The facility is always clean - especially the locker rooms. The good energy starts when you’re greeted by the friendly front desk staff and is carried on by everyone else. Highly recommend! You can’t beat it!

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Ryan Allen

★ 5

Paradigm is the only gym I have consistently attended. The class programming is challenging and varied, the instructors are knowledgeable, fun, and supportive. Combine that with a fun and committed group of athletes, and you’ve got an amazing atmosphere to work out and push yourself to be stronger, faster, and more functional.

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Carlynn Werbe

★ 5

I’ve been taking group classes, small group training and personal training sessions at Paradigm Sports for the past several months. My husband and I love this fitness studio. The environment, the staff, the community are all exceptional. Joey, the owner, has done an incredible job maintaining this standard and keeping this studio as impeccable as it is, even through pandemic times. Amber is always professional, friendly and very on top of all runnings of the studio. Drew is excellent as a personal trainer and managing the group classes. All the instructors bring a contagious energy and enthusiasm to every class, I love taking Olivia’s, Houston’s, Bode’s, Abby’s and Rene’s classes. I highly recommend training at Paradigm and am so grateful I am one of their clientele.

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Neil Crews

★ 5

Paradigm is a great gym. I love the workouts and the environment.
The staff are all very nice and motivate you to push yourself. If you have any injuries or concerns about movements they will help with your form or give you alternatives

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Reed Gallogly

★ 5

Paradigm is a top level gym: it is an excellent facility, they have knowledgeable staff with a great range of programming, and - bonus - it’s a fun environment to work out. I come from a competitive/collegiate sport background, but there are plenty of folks from different backgrounds seeking different things, and all getting along great. The people are friendly, the right amount of competitive/supportive, and the owners are awesome. I’ve reached more than a few personal goals/milestones as a result - highly recommend it!

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Hannah Fleming

★ 5

I love paradigm! Great energy and team like spirit. The trainers are amazing and the equipment is top notch! Clean, friendly and fun!

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Emma Massie

★ 5

The trainers are amazing, the facilities are fantastic, and the results speak for themselves!! Paradigm is the best!

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Mitchell Bush

★ 5

Great Gym, Great instructors, great atmosphere. Paradigm is the best!

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Michael Stewart

★ 5

I have been coming to Paradigm for years and absolutely love it! It’s a great community of people; both clients and trainers which makes for a workout I always look forward to! Highly recommend checking this place out!!

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S Fisher

★ 5

When the Covid lockdown happened I did what a lot of people did - rode my mountain bike everyday hunkered down. While the two years of riding did great things for my fitness it also left me a bit unbalanced and at 50+ it does not take a lot to find the weak points in the body. While I have had a long relationship with working out, gym work was not part of it and something I honestly felt I did not need much of - I care about mountain biking, body surfing and just adventuring outside. After a few friends suggested I check out Paradigm I realized they are the gym in town to make all of your other sports better - not just workout to look more buffed. For me this functional style of working out that is constantly changing with the great instructors and class flow has completely changed my mind on what a gym can be - a place to make everything else in your life better. Paradigm offers lots of classes, great trainers and a super supportive environment for whatever your fitness or life goals are. My favorite aspect of Paradigm is that no matter what your mood is, how tired you are from work or the long week, all you need to do is show up and an hour later you will feel like a hero ready for whatever sports or personal goals you have.

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Christina Sandoval

★ 5

Exceptional facility, trainers, & great community! I always feel my best after the team training.

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Sydney Trathen

★ 5

I love Paradigm! It's a gorgeous facility, and Joey was super accommodating to my work schedule for our personal training sessions. I genuinely enjoy my sessions and am looking forward to the many more that will come.

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Jena Anderson

★ 5

Paradigm is truly one of a kind. Throughout the past 15 years of trying out different gyms, I have never felt the sense of community that I get by being apart of Paradigm. The team training provides the just right challenge for people of any fitness level. The trainers are always engaged and the facility is always clean and organized. Thank you Paradigm for providing a great service to the Santa Cruz community!

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Michelle Ponos

★ 5

By far one of my favorite places to be. The environment is always so positive and motivating. The staff is extremely friendly, personable, and truly care about each client’s health and fitness. If you are looking for a place to get in shape, I 100% recommend Paradigm Sport!

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Sam Bird-Robinson

★ 5

I’ve been a member of Paradigm for a few years and have been really happy since joining! The staff is super friendly & personable and very knowledgeable. The facilities are professional and always clean (and have little perks like cool towels and chewing gum!!) I have recently started using their MyZone fitness tracker and it’s been an awesome way for me to remain motivated and push myself a little further. I can’t imagine working out anywhere else. Highly recommend for anyone (age, fitness level, etc) looking to take the next step towards fitness success!

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crystal smeland

★ 5

This is truly my happy place. You are always welcomed with a smiling face from a staff member. The trainers are highly trained and passionate about their jobs. The gym is very clean and well stocked with everything you need. Easy to get a workout in before work with the convince of a shower/locker room stocked with all the necessities. The classes are fun, and upbeat. They challenge you to your limit but never exceed your limits. Give it a try you won’t regret it.

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Coach Jacob Angelo

★ 5

Best in Santa Cruz! Trainers are awesome, professional, organized, fun, GREAT programming. If your looking for an amazing group of people to be positively influenced by look no further! Adding Paradigm to my weekly routine has been a GAME CHANGER! The baseball aspect of what Paradigm brings to Santa Cruz is another AMAZING resource for the community and I feel privileged to be a part of it! Much Love for everything Paradigm Sport!!

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Erick Eklund

★ 5

I have been attending classes at Paradigm since 2018. The training is challenging, fun and rewarding. The staff is excellent; I don't have to be concerned about which trainer is running the class because they are all great. And the overall atmosphere is friendly, including the clientele. I look forward to the Team Training classes and have really improved my physical fitness over the past four years.

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Michael Johas Teener

★ 5

If you want personal attention, caring and skilled coaches, this is your place. I've been going here for over four years and I'm now in better shape than I've been in many years ... more energy, fewer aches and pains, and as strong as I was in high school (and I'm now 73). The staff is friendly and well-informed and the clientele ranges from pro athletes to absolute beginners, everybody is accepted, no snotty gym rats here!

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Rachel Annon

★ 5

Get stronger and sweat with a smile; the workouts are challenging and fun. With welcoming staff, knowledgeable trainers, and a beautifully maintained facility, Paradigm provides an ideal combination of community and fitness. As a member for nearly three years, Paradigm has helped me recover from and prevent injury, allowing me to achieve new goals and increase performance. Most importantly, integrity, dedication, and care are evident in both their training and business model.

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Cindy May

★ 5

Many facilities provide a “gym” but it takes a significantly higher level of care and consideration to provide community. Paradigm provides rigorous and professional fitness training as well as a sense of warmth and community. Love them!

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Karen McCormick

★ 5

I have been a member of the gym on and off for the past since 2017. I first found the gym for my baseball-interested boys. For me, it has been a "home away from home" with a wonderful community, outgoing/attentive trainers and is a just a really well-run and organized business. I am so glad I rejoined after the pandemic. Thanks, Paradigm!

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Chloe Tushar

★ 5

Hands down the best gym in Santa Cruz. I joined in 2017 and have been training with Paradigm for 5 years, I now can't imagine my life without it. I look forward to starting my days at Paradigm with the killer atmosphere, great instructors and being surrounded by motivated individuals. I've gained countless friendships through the amazing community of people and after all these years the workouts never get old or feel easy. I feel like Paradigm Sport is a hidden gem that more people need to know about. If you like group workouts, circuit training (with strength and cardio) and not having to think about what to do, this is the place for you. The facility is also beautiful, super clean and well maintained. Highly recommend!

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JC Leon

★ 5

One of the best gyms I've ever been apart of in Santa Cruz. The HIIT Team Training classes are a great way to have a workout planned out for you and are a good sweat! The staff is incredibly friendly, shows attentiveness, and is always willing to help you reach your goals. Would absolutely recommend!

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Sophie S

★ 5

Hands down best gym in Santa Cruz. Amazing trainers, fun classes, immaculate vibes.

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Shannon Polito

★ 5

I have been a member of Paradigm since 2015 and have loved being so since the beginning. The staff/instructors don't just pretend to care about their members like many places, they go above and beyond to show that they do. Whether that is creating constantly changing and challenging workouts, adding classes to fit their member's needs, or diving in head first to make sure their members still had access to great training during the Covid pandemic. Paradigm has a friendly competitive vibe that encourages mostly competing with yourself to improve, rather than the weirdly aggressive vibes other gyms can have. They are welcoming to people of all fitness levels, ranging from professional athletes to those trying to get/stay fit well into their retirement years. I clearly and easily recommend joining Paradigm Sport to start/continue your fitness journey.

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Karen Pruger

★ 5

Always uplifting. A great way to start or end my day!!

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beth sorauf

★ 5

Paradigm is a five star gym. The coaches, classes and the facility is first rate. There is no other gym in Santa Cruz that compares to what Paradigm offers. I love the welcoming vibes. Check out Paradigm you won’t be disappointed!

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Nicholas Haug

★ 5

Full staff is amazing. Olivia is the bomb.

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Mike Litel

★ 5

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Cathy McGoff

★ 5

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Jonathan Vessey

★ 5

Kevin Eichhorn rocks

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J. Lee

★ 5

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Sara Moon

★ 5

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edgar sazo

★ 5

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Pat Notz

★ 5

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Johann Brooks

★ 5

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Jessalyn Reynolds

★ 5

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Lauryn Barton

★ 5

Best camp!! My son loved this camp and learned so much!! Definitely doing it again next year!!

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Robbie Carling

★ 5

This gym and its staff are very experienced. It's a very fun and challenging experience working out at Paradigm. I would recommend it to anyone that wants to focus on improving their performance in any sport.

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Brendan Gill

★ 5

Fantastic experience. Knowledgeable, good teaching methods w/ kids.

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Louis Towley

★ 5

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Chase Beach

★ 5

My son has the best time during his week worshop. The managers and coaches are their to really teach the kids. Thank you very much.

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Christopher Chavez

★ 5

Awesome facilities and instructors!!

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Erick Fernandez

★ 5

This is a great facility and the entire staff is very friendly.

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James Jordan

★ 5

If you work out at Paradigm, even only a couple days a week, you will be healthier, happier, more fit, have a better physique and I would recommend this place to anyone anywhere.
Joey has a knack for picking awesome trainers and he himself is one of the greatest. Highly recommended!

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Alex Rice

★ 5

This place is great. Great trainers. Great overall vibe. I highly recommend it.

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Mark Mitchell

★ 5

Our 10 year-old son has been a baseball student at Paradigm for almost a year. He's had a number of private lessons which have had a tremendous impact on his abilities and understanding of the game. He's worked with three different instructors, all of whom have had professional baseball experience, and I've been consistently impressed with their knowledge, patience, and support. He's also enjoyed the Paradigm summer baseball camp and in a group training program. I highly recommend Paradigm for any young ballplayer serious about improving his or her game!

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Paul Flood

★ 5

My son has been training baseball weekly at Paradigm for about two years. Joey, Kevin and Bobby are all amazing coaches. All three coaches use our hour time slot very efficiently and always make sure my son spends time on catching, throwing, pitching and hitting. All three coaches are careful not to contradict what my son is learning from his team coaches. Rather, they listen to what my son has learned elsewhere and explain the value in that particular instruction. All three coaches are extremely patient and their knowledge and skills are undeniable. My son went from zero experience to being a pretty solid baseball player. My son describes his training at Paradigm as “Awesome”.

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Jeff Holmquist

★ 5

hey everybody / i can't tell you how great joey and everyone @ paradigm sport are / my son had never played baseball in his life / he couldn't catch he couldn't hit he couldn't throw... / in one year of baseball camp and lessons he was up to speed enough to play AA little league the next season / now we're working on flyballs and pitching / and he's playing fall ball with the 12 year olds / joey's the greatest! / thanks paradigm - jeffy and wade

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Mindi Broughton

★ 5

Knowledgeable, caring and friendly trainers, a beautiful new facility, and a fun community of workout friends makes for an amazing place to workout! I love the different class options and small class sizes along with well thought out exercise options. If you haven't tried Paradigm yet, you are missing out!

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Janette Girod

★ 5

I normally would have been intimidated by a place like this, but their Groupon was too good to resist. I've now been 20 times and I am a big fan. They've really brought the athlete back out of me, despite being in my 40s and having 2 little kids. Their trainers are the most precise and qualified I've come across, and every time I learn something new. I'm prone to injury because of a tilted pelvis, but I never once hurt myself in their classes, despite doing lots of crazy maneuvers. (I've been to a similar set up at Santa Cruz Core and injured myself 3 times there.)

The gym is bright, spacious, and clean, and perfectly suited for its purpose. Everyone is supportive and there's a great sense of camaraderie. I love that I never need to book ahead.

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Julie Francis

★ 5

this gym is absolutely BEAUTIFUL, with all brand new high end equipment. The owner Joey & the staff are all great. I've had nothing but good experiences with the instructors. I'm recovering from a very fussy neck injury and they've been fantastic about modifying exercises so I can participate in classes without hurting myself; they obviously know a lot about body mechanics. Very highly recommended if you are looking for a gym that can help a range of people from the super-buff (not me) to the not-buff-anymore (me!).

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