★ 5

I’ve been with Coach Willie Ray for just over 21 years. I first came to him simply wanting to lose weight and improve my tennis game, but I ended up gaining so much more than I ever expected. From the beginning, he laid out a clear plan, explained how each step supported my goals, and checked in often to make sure I was on track.

Over time, the changes went far beyond my original goals. I’ve become stronger, healthier, and more confident—physically and mentally. His sessions are always well thought out, and he adjusts them in real time based on how I’m progressing or what I need that day. That level of attention and preparation shows how much he invests in each client.

What really sets him apart is the way he listens and personalizes everything. He adapts without hesitation, helps you understand the purpose behind the work, and guides you in a way that makes the process feel achievable and motivating.

If you’re looking for someone who is consistent, knowledgeable, and genuinely committed to helping you become your best self, I highly recommend Coach Willie Ray.

Source: Google

★ 5

Coach Ray has been my coach for 8 years and the results I have had and continue have are unmatched. Coach Willie Ray has decades of experience and progress from his clients, including myself, are beyond amazing. He truly is invested to make his clients all around better in whatever our goals are. His expertise and knowledge is hands down THE best in the business! Take time to talk with him and inveat in YOURSELF with his guidance... you will be glad you did! I am thankful I did! Thanks for all you do Coach!

Source: Google

★ 5

Willie is an amazing coach and trainer he has taken my fitness to an exceptional level I never realized was possible!!! I'm in better shape at 45 then I've ever been my entire life. The workouts are hard and when you stick with it and don't give up you'll be proud of the results and yourself! YOLO!

Source: Google

★ 1

I began training with Willie back in February and signed a 6 month membership with him where I trained 3 days a week and paid for nutritional coaching (ended in August). My experience with Willie and No Limits Strength Training was good at first. I received tough workouts and nutritional coaching that helped me lose weight.
I wanted to change my membership from 3 days a week down to 2 days a week and drop the nutritional coaching. I was not made aware of any rate increases prior to being billed for the 2 days a week training. After seeing what I was billed, I brought up the price increase to Willie. He called me and let me know that this was my new rate and I quote “to let him know what I wanted to do, or he would send me somewhere cheaper.” Willie has tendency to bulldoze conversations, thinking he will get his way. I didn’t feel like it was a constructive conversation and let him know I would message him my decision. I later texted him letting him know that due to our conversation I would be canceling my membership with him. I was not offered to continue training the month I had paid for, or any alternative. He blocked me on social media and never responded to any of my text messages.
After countless attempts to reach him regarding the payment he took, but did not fulfill any training, I received a letter from Willie where he wrote “Consequently, you DID provide the required 30 notification of cancellation to stop your October 1, 2025 auto payment.” He so graciously took it upon himself to send this letter to me that he signed and dated it. I still haven’t received any reimbursement.
He also threatened to sue me and husband if we published our experience with him, calling it “defamation.”
Willie has proven to be wildly unprofessional and very confrontational.
He also owes me for my husband’s kettlebell class. My husband has no contract with him. The only other communication I have received is him telling me I could meet him at his office or call him. I will not subject myself to his bullying, and put myself in an unsafe environment.

Source: Google

★ 1

My experience with No Limits came to an abrupt end due to how the owner/trainer Willie handles himself in a non professional way. After my wife and I cancelled our membership for October, Willie blocked us on social media and never responded to our messages. I was never offered to continue to train through October to fulfill the payment he received. My wife and I did receive a signed and dated letter from Willie and No Limits stating that we did in fact give enough notice to cancel our October 1, 2025 auto payment. I have no contract with Willie or No Limits Strength Training. He owes me for my October membership still. In his letter he also threatened to sue me and my wife for defamation. Google, yelp, and online reviews wouldn’t be around if it were illegal to share your experiences. We have plenty of documentation to back up our experience with Willie and No Limits.

Source: Google

★ 5

The place to train elite fitness. Get nutrition coaching as well. Go in for a fitness evaluation and meet the team for more information.

Source: Google

★ 5

I've been training with Coach Ray for a few years now through his online training and his guidance, knowledge and structured plans are second to none! He's made the world of difference in my transformation and health journey. Whatever you need, he has the expertise to assist you with. I chose him because I had a lot of injuries I had to work around and he was awesome at working with those injuries and actually strengthening the muscles around them which allowed me to do exercises I couldn't do! He had the patience and knowledge to help me accomplish what I thought was impossible. Coach Ray offers top notch meal plans and expert supplementation recommendations, he even customized my meal and expercise plans based on my DNA 💥I highly recommend him, He's the best! 💪

Source: Google

★ 5

Best trainers in Lexington! Coach Willie will provide you with the right tools and mechanics to help you achieve your fitness goals. Highly recommend

Source: Google

★ 5

Awesome coaching! I’ve trained here for about 16 years and would highly recommend Coach Willie Ray. He meets you where you are and develops a plan to help you crush your goals! Best place in town!

Source: Google

★ 5

This training will help you get stronger and more functional to avoid injury. You never experience the same workout twice, and it is always tailored to work on what you need to be functional in every day life. No matter where you are in your health and wellness journey, the knowledge and experience of the coach here is unmatched to challenge you beyond what you think is possible. Call today, you will not regret it.

Source: Google

★ 5

Nothing worth having comes easy and you will earn it at No Limits. Out of the box thinking combined with traditional strength training and cardio, kettlebells and kickboxing will turn anyone into a healthy, well rounded athlete...if you want it bad enough. I wouldn’t want to train anywhere else except with these great coaches and clients.

Source: Google

★ 5

Coach Willie Ray pushes you to achieve your best and continue to operate physically at the best you can. He takes time to explain every exercise and move you use and why and how it’s important to your physical health. Being a part of his training personally helped me get through a tough time emotionally- I heartily recommend No Limits.

Source: Google

★ 5

Very knowledgeable coaching, works with kids to older adults

Source: Google

★ 5

It's no joke. If you want THE hardest workout in Lex, if you want THE challenge of a lifetime, if you want THE best of the best in motivation, get in there. You can thank me later!

Source: Google

★ 5

If you're looking for accountability and results, this is the place for you. Willie will provide you the guidance and support needed to reach your health and wellness goals. Don't expect to be coddled and there are absolutely no excuses allowed. Put in the work and follow the plan!! You won't regret it!

Source: Google

★ 5

Source: Google

★ 3

Source: Google

★ 1

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★ 5

Source: Google