★ 5

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★ 5

Best workout in town! Best music, Best instructors who engage the class, upper body workout and core in addition to legs (for spin), classes are filled to the brim with enthusiastic class members. Sense of community, getting each other wipes at the end of class - very unique, the very very best.

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★ 5

I have been to many different studios and always come back to this one. Every worker/coach is personable and always is focused on your best interests and goals.

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★ 5

Really friendly staff and great location! We are happy to be just down the street from The Firm. Thank you for being so welcoming!

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★ 5

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★ 3

Very energetic and kind staff! The gym is very open and spacious. No lockers/storage available. We attended their APT Triathlon. The group size was too large for my preference, and you need to bring your own towel and yoga mat.

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★ 5

Awesome community and stellar instructors!

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★ 5

Love the firm! Made me feel super comfortable getting back into the swing of working out again.

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★ 5

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★ 5

1) Friendliest staff ever - very serious about this, they really are an authentic and welcoming crew 2) Great classes, really committed teachers. Always getting personal attention, wisdom and support 3) Diversity of services (wide spectrum of available workout modalities) 4) New location is really intelligently laid out, especially given the space restrictions at the temporary location. 5) Great culture of work among other members

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★ 5

Trainers are knowledgeable, friendly, and fun! They know how to correct form to avoid injury. Classes are fun and engaging.

Front desk is amazing, efficient and kind. There is order in many potentially chaotic situations. They greet each client by name most of the time.

I go several times a week and get a great workout. Spin, TRX, APT are my go to classes.

Thumbs up

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★ 5

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★ 5

Great culture. Friendly staff. Excellent instruction and workouts. The very best fitness studio in the Twin Cities!

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★ 5

The Firm is in a new temporary spot and it is so fun! Don’t miss out on this opportunity to work out with the best teachers and staff in this intimate setting. I love the workouts, the front desk staff, and the handy new location! So easy to park and do other errands while I’m over there! Thanks for a fantastic transition during the move. Hardly any down time and I feel right at home.

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★ 1

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★ 1

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★ 5

This is hands down the best gym I have ever had a membership with! The instructors are so welcoming no matter your fitness level. I have a member for over a year now. The community here is bar-none! Lifetime member here :)

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★ 5

great instructors!

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★ 1

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★ 5

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★ 2

Holy gentrification batman

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★ 5

Clean, open, well ventilated and good equipment variety.

Covid hours are challenging but not a deal breaker. They are closed between 1pm and 4pm during the week and closed after 12/1pm on the weekend.

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★ 5

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★ 5

I've been here about a month, while training with Joe. He's really cool, attentive and knowledgeable. I love coming in the mornings to work out, because there's not many people around and I don't have to wait to use the equipment, because there's enough for everyone. I love that I don't need a card or key fab to access the building, which is great because I'd often lose mine. The building is clean and new, and the people who come here, sanitize what they use afterwards as well. The monthly membership is affordable as well.

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★ 5

Always Amazing energy and support from this gym... Great staff , top notch trainers and class leaders ...

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★ 5

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★ 5

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★ 5

Diverse class mix, great instructors, open gym & great vibe.

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★ 4

The atmosphere was very friendly. The people were inviting and made me feel comfortable. Neil the instructor was informative, explained the routine and modifications you could use, also checked to make sure if I had issues that my limit my performance. Great place and people. Loved it

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★ 5

This is a legit quality place to improve yourself. There is great energy here. This place offers opportunity beyond just working out. It addresses wisdom and many of the overlooked aspects of being better.

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★ 5

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★ 5

Best workout in town!

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★ 4

Love the instructors and the positive energy they exude! Very motivating and makes for an invigorating work out! Wish the bikes in the spin room were in better shape.

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★ 5

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★ 5

Love, love LOVE the Firm! Classes are amazing and they have something for everyone! Staff is always friendly and energetic, which adds to the experience! Coaches are fantastic and accommodate to all levels of activity with smiles on their faces. Firm is my happy place and can’t recommend it enough!!

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★ 5

I've been a member at many, many gyms in Minneapolis and the Firm is the absolute best. The classes are fantastic, the staff is incredible, and the space is always sparkling clean.

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★ 5

WOW! Amazing place for your daily workouts and competitive minded people also! They were very helpful and knowledgeable and took the time to help when needed! Thank you!

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★ 5

The best gym experience I've had. You always feel welcomed because the staff is friendly and there's always a good vibe, even if you're just doing your own thing using the open gym. The gym is very well equipped, too. This may be the first time I actually look forward to working out! Bonus: it's super clean.

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★ 5

Love the cycle classes. Much more fun than other gyms. Also I like the yoga classes and the workout area. It’s a friendly place. With a great atmosphere .

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★ 5

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★ 5

A full gym, spinning, yoga, cross fit, HIIT, hip hop cardio classes and more. Very clean, large locker rooms, and helpful staff.

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★ 5

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★ 5

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★ 5

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★ 5

The Firm is a great value with very friendly and accommodating staff. It's a gym with easy parking, great equipment, classes, and machines -- and NO attitude. They also offer a first week free with classes included and is just generally a great vibe and gym. Highly recommend it.

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★ 5

At The Firm you will be welcomed by the best staff and you will feel the overwhelming energy in class! Best studio hands down!

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★ 5

I really love the sense of community and inclusion at this club! All are welcome here! Laura's yoga class is one of the best in the metro!

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★ 5

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★ 5

The Firm is the most inclusive, positive business I've ever given money to. My life would be a lot less meaningful without The Firm, its people, and the community it provides. For anyone hesitant about joining a gym—this is the one to try -- it will shatter every stereotype and negative connotation you've ever harbored about what it means to become a gym member. Pro tip: take Kiki's classes first. Every instructor is phenomenal and welcoming, but Kiki has a magical way of making you feel included, able, and motivated. Whenever I'm down -- I head in, and it all turns around.

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★ 5

Amazing instructors and classes! Great positive energy!

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★ 5

Friendly and knowledgable staff. Great community!

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★ 5

Best way to begin to explain the greatness of service at the firm is that you have no membership card. They get to know you and welcome you! Your presence is your identification. Great fun classes, open atmosphere, modern feels. You will sweat.

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★ 5

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★ 5

Been a member for 5 years, love this place

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★ 4

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★ 5

Amazing experience and this year's Turkey Triumph! The instructors were absolutely incredible, the equipment was new and easy to use, and the facility was impressive!

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★ 5

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★ 5

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★ 5

Enjoy the terrific spin classes with great staff. Very welcoming environment despite fitness level.

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★ 5

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★ 5

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★ 5

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★ 5

The group fitness and crossfit classes are great. The staff and instructors are exellent. I highly recommend this health club.

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★ 5

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★ 5

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★ 5

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★ 5

Love (almost) all the instructors (One or two I just like.) Kristin R., Michelle L., Somer, Leif, and Nina rock my world in the best ways!!

Greta has been awesome to work with on making sure I am getting what I need when I need it. Big shout out to her!

Love the culture and the vibe - keep it up! Please.

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★ 5

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★ 5

Upbeat and friendly atmosphere, challenging classes, and helpful instructors

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★ 5

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★ 5

The energy in the Firm is amazing. The staff and services offered are so great!

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★ 5

excellent gym

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★ 5

LOVE!

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★ 5

Lots of different classes to take. All of the staff is so friendly, they really make it an accessible and fun environment to work out in! Love going here!

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★ 5

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★ 5

The FIRM is simply the best! The best staff, classes, instructors and more! Love the inclusive, welcoming atmosphere that accepts everyone, but still encourages you to sweatttttt.

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★ 5

My wife and I recently completed the Firm Fit program and it has been life changing! From the overall program, the individual trainers, the classes and all of the informative material-totally professional! The staff could not be more welcoming and helpful. And I don't think you could find a more positive and fun atmosphere, while working hard. Our results speak for themselves, but this is just a start. We have now figured out our own schedules for almost daily classes. It's great! A whole new beginning.

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★ 5

Love The Firm! The great staff and trainers have helped me get healthy and fit, and, motivate me to keep coming in! The Firm is my "home" away from home!

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★ 5

Classes and instructors are great!

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★ 5

I've belonged to many gyms and this one is one of the very best. Their classes are top notch. I joined abut 3 months ago now. I regularly take APT, Spin, Yoga and CrossFit classes as well as use the fitness floor. The staff calls you by first name and are SO welcoming. The Firm has created a fantasic community atmosphere which rivals no other.

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★ 5

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★ 5

Best gym I’ve ever been a part of.

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★ 5

The Firm has the best classes I have ever taken and I have lived and traveled around the country!!!

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★ 5

I have been a member of Lifetime, LA Fitness, Corepower Yoga and tried numerous other gyms. The Firm stands above the rest with the variety of class disciplines (strength training, cardio and yoga) and CrossFit as well as open gym options. I love the friendly atmosphere and staff and really enjoy so far my 6 AM morning class sessions. I am currently working to lose 20 pounds and feel that this place is open to all and super welcoming and not intimidating as some class-oriented gyms can be. I hope to make the Firm my fitness home a long time after I meet my goal. Definitely recommend!

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★ 5

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★ 5

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★ 5

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★ 5

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★ 5

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★ 5

The Firm is great! I appreciate the personalized treatment, the friendly staff, and the variety of training disciplines that are available.

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★ 5

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★ 5

Great facility, teachers and members!

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★ 5

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★ 4

Awesome place with fun, friendly and professional trainers. They motivate and encourage me to lose weight! What a great place to work out, though the gym is not that very clean.

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★ 4

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★ 5

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★ 5

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★ 5

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★ 5

I love this place. The instructors and coaches are very dedicated and engaged with everyone. Incredible environment, incredible workouts, amazing results. Very therapeutic and healthy living. Thank you Laura and Kristin for Dynamic Power and Yoga!

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★ 5

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★ 5

The Firm is like no other Gym in town. Everyone is extremely welcoming and fun. The best instructors and group workouts that I’ve found in the metro area. It’s an amazing facility overall and I would recommed it to anyone.

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★ 5

The cycle classes are amazing(the only thing I have done so far). Everyone is super friendly. A must go if you live near the gym and worth the drive if you are not!

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★ 5

Great staff and super friendly. Spin class was awesome.

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★ 5

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★ 5

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★ 5

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★ 5

Great facility. Excellent instructors. Plenty of classes and times to choose from. The world's friendliest staff.

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★ 5

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★ 5

Best gym in the Twin Cities.

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★ 5

The Firm is such an amazing community to be a part of. Since day one, anyone I’ve met has been so warm and welcoming and that friendliness really brings me back every time. That, along with the passionate trainers in each class, it all creates the perfect recipe for success that’s has helped me achieve a healthier lifestyle. I always recommend the Firm to everyone I know. :)

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★ 5

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★ 5

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★ 5

To quickly sum it up — Positive environment, name recognition, inspiring instructors/trainers that are wicked fantastic and pretty badass, focus on proper technique, very challenging classes, good mix of classes (cardio/strength) at peak time slots, very supportive community, competitive athletic mindset and an overall drive to make you a better you.

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★ 5

Money AND time well spent!

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★ 5

What a great place to work out. Everyone is friendly and encouraging. Really motivates you!

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★ 5

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★ 5

The spin classes I took were awesome. Everyone was really welcoming at THE FIRM.

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★ 5

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★ 5

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★ 5

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★ 5

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★ 5

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★ 5

Took the Hot Yoga/Pilates class. Great instructor and intense workout!

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★ 5

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★ 5

This is about as well as a gym can be run.

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★ 5

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★ 5

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★ 5

I have been going to the Firm for the past couple of years. I find their courses great!!! I have primarily done their Crossfit and Cycling. Neil and Kelly are wonderfully owners and instructors!! Kelly has a positive attitude inside and outside of the class that is contiguous. Neil has helped me recognize lifting patterns whole teaching and pairs up with less experienced Crossfitters when attending classes. Kristin's cycle class is intense and always a great way to end the week. Corey and Lief's cycle are always a great work out. Drew and Maddy are well prepared and know their stuff as trainers. Lindsay will ensure you push yourself ESPECIALLY after she knows your personal record. Tray has always remembered my name even after my first time visiting. I've heard from experienced yogi that the classes are challenging and well rounded. Try it out!!

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★ 5

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★ 5

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★ 5

Very easily accessible for those that live and work in the North Loop area. Variety of classes and friendly staff make it fun to go.

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★ 5

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★ 5

The staff and overall feeling of the place is friendly. It’s a clean facility. Reasonably priced. There’s something for everyone. Much more focused on classes, but has what you need for an open gym session.

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★ 5

The Firm is a wonderfully unique fitness boutique. The energy there truly rings from every corner of the building and in every conversation experienced. I have met the kindest people there, which has created some very soulful connections. The instructors are very knowledgeable about fitness, as well as about the importance of making positive human interactions! After each workout, my heart is full, my muscles are sore, and my brain is filled with positivity.

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★ 5

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★ 5

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★ 5

Love the wonderful staff/trainers, committed members, and the awesome group classes. It's more than a workout, it's a relationship.

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★ 5

Awesome spin class.

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★ 5

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★ 5

I love The Firm! They have so many different option for you to workout whether you want to take one of their awesome classes, workout with a trainer, or workout on your own.

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★ 5

Great staff, clean facilities, easy to schedule appointments.

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★ 5

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★ 5

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★ 5

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★ 5

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★ 5

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★ 5

There is a fantastic vibe and energy at the Firm. The front desk people greet you with a smile and know your name as you sign in. The trainers are professional, outstanding and encouraging. The class sizes are smaller so the faces are familiar in class and the workout intensely great each time. There is something at the Firm for everyone, whether its cycle, crossfit, yoga or athletic performance .. it's a tremendous mix and variety.

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★ 5

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★ 5

Great experience. Tram really helped me with my knee and their light therapies are really cutting edge. Also, the yoga class was fantastic. This place is a one stop shop.

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★ 5

Staff is always friendly, extremely welcoming, inclusive, and fun atmosphere, serious athletics, makes working out a treat versus a chore. There is always music playing to get you hyped (loud enough that there are ear plugs for sale at the counter). I love their fitness classes--the instructors work you hard yet somehow you leave relaxed and refreshed. Very stylish place, people dress to impress.

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★ 5

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★ 5

The Firm is an excellent fitness center. The trainers are: knowledgable, excited to be working there, determined to learn your name, and appeal to clients of all ages and backgrounds. The facilities are: spacious, VERY clean, well stocked with a variety of modern equipment, and never overcrowded. I don't identify as a woman or a member of the LGBTQ community but The Firm seems to be a very safe and accepting place for those who do. I've had nothing short of a great experience!

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★ 5

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★ 5

The environment, the building, the equipment and most of all the trainers were just absolutely superb!

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★ 5

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★ 5

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★ 5

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★ 5

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★ 5

Love the friendly staff instructors and members. All are welcome here.

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★ 5

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★ 5

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★ 5

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★ 5

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★ 5

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★ 5

I used to work out at the Firm over a decade ago. I am traveling back through town so I decided to hit it up again. That place makes me so happy. The teachers are awesome and the classes are great. I especially love the vintage piece of it. Keeps it real. Thanks the Firm for being such a great studio.

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★ 5

The best. Personal, friendly, welcoming, high quality, encouraging. They nail it all.

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★ 5

Staff is so sweet and helpful!

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★ 5

Super friendly staff which creates a comfortable, no judgement exercise environment!

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★ 5

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★ 5

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★ 5

Without a doubt, this is the best gym in Minneapolis.... perhaps the best gym in the world!

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★ 5

Top-notch instructors and great energy from everyone from the front desk staff to the instructors to the clients. All around great workouts and great vibes. You have to experience it to understand what a special place this is.

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★ 5

Fun and friendly

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★ 5

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★ 5

The facility is modern, the staff remember me by name within the first two days, and variety of classes and equipment is more than I have ever experienced at any other gym before. I literally love everything about the firm

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★ 5

Hip Hop Cardio is the best class in the twin cities.

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★ 5

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★ 5

Take Laura's Yoga classes, the best I've ever had!

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★ 5

The energy, friendly staff, clean environment, and YOU CAN DO IT attitude that oozes from everyone... WIN!!! Love love love.

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★ 5

Amazing people and service!!

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★ 5

LOVE, LOVE this place and its team of spunky, sexy people. Thanks for making me fall in love with classes again, the reliable workouts, great music and energy. Their people always bring it, 100% minimum.

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★ 5

Fantastic Staff. I especially enjoy the run and fitness training with Jim Stathis!

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★ 5

Total fitness love ❤️ I'll never go to a chain gym again.

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★ 5

The service and classes are top notch. I started going on classpass then recently bought a membership. Not to mention there is always ample parking. ❤

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★ 5

Lauren Is a great yoga teacher, if 100 stars was an option... I would give that!
Peace - love - and lots of yoga

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★ 5

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★ 5

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★ 1

Service is sloppy and new customers are not carefully attended to.
I filled out a form online with name,number, email etc. and did not receive an email, call or any communication. When I called there was no clear pricing structure and the manager/owner was not there to answer questions properly. The issues with this place start from the top.

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★ 5

I started going to the Firm over a year ago thanks to recommendations from a couple of good friends. It began with a few spin/cycle classes then I got serious and wanted to get in better shape by joining Firm Fit, which is their version of Fitness Boot Camp. It literally changed my life and I have been thankful to the instructors in each and every class I've taken at the Firm. The instructors are incredibly committed, they're always encouraging you and super energetic. The cost is more at the Firm but it's worth it. I love the welcoming hello's from the front desk, they all know your name and their energy is vibrant and positive.

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★ 5

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★ 5

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★ 5

I absolutely ADORE The Firm and every single person working in it. I have always loved their exercise classes and have NEVER ever had an instructor that I didn't just adore. I recently tried nutritional counseling from Corey Isaak to help get ready for my upcoming wedding, and I have been thrilled with the experience and the results! Corey, like all of the firm instructors, has an amazingly beautiful energy about him that fills anyone lucky to be around him up with joy. He gave me sound, extremely customized nutritional guidance that I have followed (at least 90 percent of the time :)), resulting in weight loss and an overall better sense of well-being. Even after just one appointment with Corey, I felt like everything was going to be okay...and it was! I am so grateful to Corey and all of the instructors AND staff (love the staff!) at the Firm. I will refrain from naming names of instructors otherwise it would be literally every single person I've ever had a class with! I heart Corey and everyone at The Firm!

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★ 5

I first experienced The Firm in 1986 and it literally changed my life. Moving back to MN in the 2000s I was delighted to see that The Firm had only gotten better! In a world of health club options The Firm stands head-&-shoulders above the rest. The place is a magnet for the greatest people you will ever meet... and at any fitness level, you will truly find a "home" at The Firm.

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★ 5

Even though I've moved away, I keep coming back to The Firm every time I'm in town. Kristin's spin class always kicks my butt. With the variety of classes, you'll never get bored.

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★ 5

All my life, I have felt out of place at gyms. It was intimidating and ultimately the stress led me to not going at all and a lot of wasted money until I finally cancelled the membership. But The Firm is completely different than a lifetime, Anytime Fitness, or LA Fitness. It's a place where people get to know your name and encourage you and make you feel welcome and are always there for questions.

If you are not sure whether to join The Firm, just go visit and you will see for yourself. The classes are the most amazing fitness classes I've ever done. You leave feeling inspired.

And the icing on the cake, The Firm is always super clean :)

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★ 5

Was able to visit the firm thru a groupon...this place is AMAZING!!! The teachers are great and remember you by name the first day!! The people are very welcoming and helpful!! Would reccomend this place to anyone, the FIRM has so much to offer! Can't wait to go back very soon :)

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★ 2

While I love their classes and trainers....Their customer service is HORRIFIC, no thank you! I can go spend my money elsewhere. If your staff is ill-informed, don't take it out on the customer.

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★ 5

There are over a dozen CrossFit Affiliates in the Twin Cities and choosing which box to join is an important part of your fitness journey. The Firm Minneapolis CrossFit Box is where I chose to workout because it offers much more than just a gym and WOD. The community of CrossFitters at The Firm are passionate, dedicated, motivating, and quickly became like family. Our instructors not only deliver top notch instruction and butt-kicking workouts of the day, but they offer the crucial mental, physical, and emotional support that is needed as you push your body to the next level. The Firm CrossFit also offers what I think is the best overall gym experience and the best value in town. The convenient location near downtown Minneapolis has free parking, and clean locker rooms and showers to wash off the blood, sweat, and tears before heading to work. The Firm CrossFit membership includes all of the high-energy, calorie burning, and muscle building classes like spinning, Zumba, muscle conditioning, bag boxing, circuit training, and Pilates. I don’t have to visit another gym or studio to stretch and recover from CrossFit with a heated yoga class; it’s all right there! I love that the instructors post the WOD on Twitter so I can better schedule in other classes for an incredible overall experience. There are so many fitness options at The Firm you don’t want to miss workouts and you'll never get bored. We also use Facebook to build community, motivate each other, share helpful fitness and nutrition hints, and celebrate our successes. There is a reason The Firm has been in business for over 27 years, it is a great place to lose weight, get stronger, meet new people, and make incredible friends. I am happier, healthier, stronger, sexier, and more confident than ever before and I have The Firm to thank for that.

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★ 5

I live 30 miles away and find myself waking up at 4:30am to get to Spin class at 6:15am. Sometimes I make the drive twice a day! I am a member of another gym 2 miles away from my home but I make the drive to The Firm because this is the best gym in the Twin Cities. It's definately worth it.

Source: Google