★ 5

I absolutely loved my experience at this new studio! I have been taking classes with Sonny at other studios for a couple years and he has always been motivating and consistently gives careful attention to each person in his classes. It’s incredible to see such a talented instructor open their own studio! Firm AF gives a great full body workout using their Glute Slider and Pilates techniques. The class was very approachable while also effective! I am very excited to watch this studio succeed!

Source: Google

★ 5

Took my first class here yesterday and loved it! The machines are easy to use and the workout is targeted and as intense as you want it to be. Sonny and Carl are amazing! They put an enormous amount of care into making sure you are getting what you want out of your experience there. I love that the music wasn’t crazy loud nor the space overly packed. I will definitely be back!

Source: Google

★ 5

I first met Sonny through the fitness classes in my apartment building—he used to teach Butt & Gutt—and I’ve had an amazing impression of him ever since. He always came fully prepared, never wasted a minute of the 45-minute class, and somehow managed to make every session different. Truly a 10/10 instructor in my book. When he stopped teaching at my building, I was honestly disappointed… until I heard he opened his own studio! I’m so happy for him, and the name of the studio is so Sonny!😜

I went to try his class last Sunday and it was incredible. The studio isn’t huge, but everyone has plenty of personal space and it never feels crowded. The machine he uses is something I’ve never seen before—apparently no one else in the NY/NJ area has it yet! After a 45-minute session, I felt amazing. The machine is super intuitive and you can easily adjust the resistance with your feet depending on the exercise.

The class flowed perfectly from warm-up → lower-body strength → upper-body strength → core → stretch. The music was great, the energy was great, and Sonny is still the same high-level instructor I remembered. I also loved being able to see my form clearly in the mirror.

I can’t believe this was only the soft opening—it already feels so polished. Even though it’s a 31-minute walk from my home, I’m seriously considering buying a package because I genuinely love the class, the instructor, and the studio. Highly recommend everyone to come try it!

Source: Google

★ 5

I loved this work out! Love the glute slide! It was so smart, didn’t feel any stress on my joints and it was challenging -totally different than anything I have experienced before.

Sonny and Carl are both kind and thoughtful and are fantastic instructors who really know fitness.
The space is intimate, clean and feels like a luxury gym. Great design.
I’ve already booked my next workout!

Source: Google

★ 5

Can't wait to come back! Super cool equipment, great vibes. Definitely going to feel it tomorrow. Carl and Sonny are both incredibly kind and welcoming, can't recommend enough!

Source: Google

★ 5

I went to Firm AF’s very first soft opening preview class, and I honestly would never have guessed it was their first! Everything ran so smoothly from start to finish. The whole class felt organized and intentional, which is rare for a brand new studio.

The space is absolutely beautiful! It has great mood lighting, is spotless, and is way more spacious than most studios in Hoboken. The mirrors are perfect for watching your form, and the studio has a clean, elevated feel the moment you walk in. They also have a restroom inside the space and sell water on site, which is really convenient if you forget to bring one.

Most of the workout was on the Glute Slide. I have never used anything like it before, and I am pretty sure Firm AF is the first studio in the area to have them! It gives such a unique, low impact burn that hits muscles you do not normally feel in a traditional class. It definitely made the workout feel fresh and different.

The class is 45 minutes and focuses on low impact, high burn sculpting with controlled strength work. I am usually in CrossFit classes six days a week, so this was a completely different type of challenge for me, but in a really good way. It was tough without being high impact, and the emphasis on precision and control made it an awesome complement to the training I already do.

Sonny and Carl, the owners, are fantastic! They clearly know what they are doing, and their energy made the whole experience even better. You can tell they put a lot of care into the programming and the studio itself.

Overall, Firm AF is a great new addition to Hoboken! If you want a clean, welcoming studio with a smart, sculpt focused workout that leaves you feeling strong, this is definitely worth checking out!

Source: Google