★ 5

Very knowledgeable! Was able to modify a lot for my different injuries. I felt supported and encouraged every step of the way! Highly recommend!

Source: Google

★ 5

I’m a 38-year-old mom of two (1.5 and 4.5 years old), and most of my days are spent at home or running errands. I hadn’t worked out in years—and had never lifted more than a 5 lb weight in my life. After watching my husband get a personal trainer in Richmond, lose a ton of weight, and completely transform his fitness, I finally decided it was my turn.

I found Alex at Simple Fitness and, honestly, cried during our intake call about how I couldn’t seem to lose the baby weight no matter what I tried. I started training with her once a week in August, then joined her 9-week challenge where I began lifting weights 3–4 times a week. Within just a few sessions, I felt more optimistic than I had in years. A week or two into the challenge, I already felt like my best self again.

I haven’t obsessed over the scale, but I’ve lost about 10 lbs in the last 2.5 months—without really changing my diet—just by adding strength training. I’m now the strongest I’ve ever been and can almost deadlift my body weight (which blows my mind!). Beyond the physical changes, I look better, feel happier, and actually love going to work out—even at 6 a.m. on a Monday!

The environment at Simple Fitness is incredible—especially for women who might feel self-conscious at big gyms filled with hardcore lifters. This is a space for women who want to get stronger, feel better, and be surrounded by encouragement and community. It’s truly the only gym I’ve ever been to that feels like a family.

Highly, highly recommend — 10/10! 💪❤️

Source: Google

★ 5

Alex is incredible soul. She is knowledgeable, dedicated and a powerhouse. She embodies true balance as a personal trainer. She is your cheerleader and a team member in your support system. She is so encouraging with a flare of motivation. I came in with a lot of physical and emotional pains and her mere presence and how she showed up, gave me the strength to work out and take care of my body with grace and empowerment. We need more people like her in the world and certainly in the “gym” industry.

Source: Google

★ 5

I just finished the 9-week transformation workout course with Alex at Simple Fitness, and it was awesome! I feel so much stronger and more confident in my workouts. I also learned a lot about nutrition and how to fuel my body the right way. The program was motivating, supportive, and really pushed me to do my best. Highly recommend it to anyone looking to make real, lasting changes!

Source: Google

★ 5

Simple Fitness is awesome! Alex is a wonderful person who truly wants to help everyone who steps into the studio. I completed her 9 week program and learned a lot about nutrition and lifting weights. Before her program, weight lifting always felt intimidating but now feels empowering!

Source: Google

★ 5

When I first walked into Simple Fitness in Richmond, my goal was straightforward: to get back in shape. Now, after completing the 9-week transformation program, my entire perspective has changed. I continue to train at Simple Fitness and with Alex, not because I have to, but because it genuinely brings me happiness.
Alex has created something truly different. This isn't a generic studio where everyone does the same thing. It's a place where you start at your own pace and progress at your own pace, surrounded by teammates and friends who cheer you on. Alex’s philosophy is a breath of fresh air: no eliminating food groups, no extreme workouts—just a fun, simple approach rooted in education about how your body actually functions.
Her expertise is clear in every session. As a NASM certified personal trainer and Pain-Free Performance Specialist, Alex focuses on building strength safely to prevent injury, ensuring this becomes a lasting lifestyle, not a short-term fix. But what truly sets Simple Fitness apart is the holistic approach. It's a one-stop shop for your goals. The combination of personalized strength training, 1-on-1 nutrition coaching, and mindset work is what creates sustainable, long-term success.
I came looking to improve my body composition, and I did, but I walked away with so much more. I have a stronger body, a healthier relationship with food, more confidence, and a community that feels like family. I am forever grateful to have found Simple Fitness and a true coach and friend in Alex.

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Simple Fitness is the perfect small gym to continue my fitness journey at. Alex's facility is great for the private experience I enjoy. No crazy crowds to work around yet she has all the equipment I had access to at a larger place.

Source: Google

★ 5

I highly recommend Simply Fitness by Alex. Its an excellent small gym atmosphere with personalized workouts by a professional trainer! Family friendly atmosphere.

Source: Google

★ 5

Great space and great trainers!

Source: Google

★ 5

Source: Google

★ 5

I’ve been working with Alex for nearly 4 months now. She has taken an approach to fitness that has healed my mindset around ‘diet’, nutrition, fitness, and wellness. In those 4 months, not only am I lifting heavier, but she has increased my intake from 1700 cals a day to nearly 2500, I’ve lost 5 pounds, can see my body toning, and feel better than ever before. I’m excited to continue working with Alex, continue getting stronger, sleeping better, and feeling better in my own skin!

Source: Google

★ 5

I’ve going to Simple Fitness for over a year and cannot recommend it more for people who are looking to take the any step, big or small, towards sustainably improving their overall health and fitness. In the past, I've found new fitness routines/gyms to be intimidating or too advanced/unsustainable, but Alex has created a fun, welcoming space with all levels of ability and experience - which makes working out something to enjoy, rather than to just endure/survive.

Source: Google

★ 5

Energetic and fun environment with a knowledgeable and sincere trainer

Source: Google

★ 5

Alex is a great coach, and if you're in Richmond, definitely give it a try. The community is welcoming and the classes are approachable! Plus, it doesn't hurt that there's a super cute gym dog for emotional support.

Source: Google

★ 5

Source: Google

★ 5

Source: Google

★ 5

Alex is truly a wealth of knowledge and an expert in her field. She is so kind and relatable and realistic and has ways to incorporate health into your every day life. She has built a community of wonderful people and resources to provide to her clients.

Source: Google

★ 5

Source: Google

★ 5

Alex is making my fitness journey fun indeed! I always enjoy my time in the studio, even though every time I leave with parts of my body feeling like jelly! Simple, enjoyable, effective workouts. Highly recommend!

Source: Google

★ 5

Her 9 week program is so amazing! Before doing this class I was nervous to go to the gym because I just really didn’t know what I was doing or what I needed to do for my body. She gave me so much confidence with weights and form and breathing techniques. I was on the fence about doing the class just because a gym membership is cheaper but I am so glad I did. It held me accountable to go to class (even at 6am lol), taught me so much about calories and macros, I got to see that I’m not “weak” I just needed to build up my weight! Alex is also just such a kind person and really cares about you and your progress but isn’t aggressive or mean if you get off track or have a bad week. I am so glad that I did this program and I would do it again and again and again! Thank you so much Alex!
If you’re in the fence do it. If you’re looking for a fitness program, choose this one!

Source: Google

★ 5

Alex is a great trainer! Her positivity and enthusiasm during each class is contagious. She keeps classes fun while getting in a great workout. I just completed a 9 week program with her and would recommend this to anyone scared of the gym or not sure where to start. This program is a great start for anyone. Alex has built a very supportive community here at Simple Fitness.

Source: Google

★ 5

The 9-week program with Alex was an incredible experience all around! I learned so much about nutrition and strength training and feel much stronger and more confident. Having a small, supportive group to train with and be accountable to is such a great benefit. Alex’s approach of keeping things simple helped me get into sustainable, healthy habits and her sunny personality and ability to create a community has me coming back for more classes now that the 9-week program has concluded. Highly highly recommend!!

Source: Google

★ 5

Simple Fitness is different from any other gym. Alex is full of energy, knowledge, and welcomes any level of fitness.
If you want encouragement and personalized guidance in a gym atmosphere to lift weights and get stronger, this is the place for you. Not like a strength class in a studio room; it’s in a gym with weight lifting equipment. She will build your confidence in a weight room and help you lift heavy weights.

Source: Google

★ 5

I've struggled with consistancy in working out my whole life, but I really look forward to each session with Alex. Her 9 week program is the real deal, and it really is a deal for all that goes into it too. Alex is SO knowlegable and really walks you through the why to the methodologies. Alex is an absolute joy to work with and attracts the coolest group of folks. Be ready to sweat and giggle and leave feeling great about yourself. I couldn't say enough good things in one litte review, but joining this program and working with Alex has been one of the best things I've done for myself. HIGHLY recommend!

Source: Google

★ 5

I have been working with Alex since April and cannot say enough about what an amazing experience it has been. It has been an absolute gamechanger to add weight training to my fitness routine and Alex does a fantastic job helping people get comfortable and confident to push outside their comfort zones. Alex really has a way of helping to implement small (doable!) changes in your day to day that make such a huge impact on health. In addition to helpful one on one feedback from Alex on exercise and nutrition, she also has managed to create a truly one of a kind community. The group classes are so supportive and fun and everyone offers encouragement. I have worked with individual trainers and other group fitness studios before, but this is hands down the best!

Source: Google

★ 5

Such an amazing program! I am so excited to continue with this program for another 9 weeks. I have never felt more confident lifting really heavy weights, and Alex is a wonderful motivator. This program is excellent for anyone looking for a judgment-free community and coach. I have learned so much from Alex, who is encouraging and genuinely wants her clients to feel cared for and seen throughout the program. Alex was super helpful in answering all of my questions before committing to the 9 weeks, so don't be shy in reaching out to her! The program is 100% worth the price, and I have gained so much more from this small business than I ever have from bigger gyms!

Source: Google

★ 5

Simple Fitness is by far the best workout/gym I have been to! Alex, creates a great community of people to workout out with and much more. I have done her 9 week program and attended her hiit class, both make you feel so strong. Highly recommend trying out Simple Fitness! LOVE ITT 🤍

Source: Google

★ 5

I've been working out with Simple Fitness for several years now and I can honestly say it's created an environment that has allowed me to be the most consistent with my working out than I've ever been. Alex pushes you, but never more than you can handle...even if you think you can't. The biggest thing I've learned is that I'm stronger than I think I am! And the environment and culture she's created honestly makes you look forward to the group workouts. Everyone that comes to classes are so nice and we support each other. We are all in it together, doing the hard thing! Highly recommend!

Source: Google

★ 5

I can't say enough good things about Alex and her love for fitness. She is eager to share her knowledge and will push you to be the greatest you can be, even if you don't see it at first. You will not be disappointed in your results.

Source: Google

★ 5

I just finished the 9-week program and will keep working with Alex at Simple Fitness. She is very knowledgeable, supportive and a great teacher. She incorporates a nutrition plan with the workout plan and the combo of both are doable and sustainable for real life. There were all levels in the class and each works out where they are. Alex has a great podcast where she speaks about building discipline, staying motivated and mindset. Give it a listen, it will be time well spent. I am so happy I found her and the community she has built.

Source: Google

★ 5

Simple Fitness is hands down the best experience I have ever had in a gym. Alex Coleman is professional and personal and consistently makes you feel seen as a client and friend. During the 9 week program I never dreaded a workout (I know right) because I knew I would walk in to the gym and be motivated and uplifted. A great community because of a great instructor!!!

Source: Google

★ 5

I LOVE SIMPLE FITNESS. Alex Coleman is the most amazing coach. She’s positive, encouraging, and super knowledgeable. I did a 9-week workout program with her and had the best experience. If I could give a thousand stars, I would.

Source: Google

★ 5

Alex brings the energy and fun to her fitness packages!

Source: Google

★ 5

I’ve never stuck with an exercise program until I found Alex at Simple Fitness and I’ve been going for over a year and a half now. The exercise program and the community she has created are fantastic. I know I’m stronger and more confident than I’ve ever been and that’s all thanks to Alex and her encouragement! I’m so glad I found my way to Simple Fitness, wish I found it sooner!

Source: Google

★ 5

I'm so thankful I got connected to Alex and Simple Fitness! This is the most comfortable I've ever been at the gym! Alex is realistic, supportive, and motivating! And the community of people here is always cheering you on.

Source: Google

★ 5

I have been a Simple Fitness client for 7 months now and it is the perfect fit for my needs: nutrition planning support, regular strength training, and choices for cardio, yoga, and pilates. The owner, Alex, is a pleasure to work with and really helps beginners to safely lift weights. She provides a friendly, easy going environment and sets up her clients for sustainable success.I have lost a pant size and feel more confident in my body. I'm going to continue my fitness and nutrition journey with Simple Fitness 🙌🏾

Source: Google

★ 5

Alex is awesome- she provides diet and behavior tips and her workouts are never the same. She is so knowledgeable and supportive with all her clients. Workouts are fun and I always look forward to going to the Simple Fitness gym! Her pop up classes are the best! Highly recommend her transformation class.

Source: Google

★ 5

Simple Fitness was exactly what I needed to remind myself how important moving my body is. Alex is wonderful, and the entire atmosphere is personable, welcoming, and light. I just finished the 9 week program but have decided to continue, because I can't imagine leaving such a positive experience behind!

Source: Google

★ 5

I had the best experience during the 9 Week Transformation Program at Simple Fitness and had amazing results! Alex is a gem! Everyone feels welcomed and encouraged no matter the fitness level. She makes time to individually coach and assist all of her clients, even during group fitness sessions. I am so grateful to be part of this fitness community.

Source: Google

★ 5

I have been working out with Alex and Simple Fitness for over a year now and I am so happy that I have been! I started so I could recover from injuries and I love Alex’s approach to pain free exercise. I am lifting weights without pain that I never imagined would be possible post-injury and I attribute that to Simple Fitness! It’s a positive group environment, I’m so happy with my progress and to call the others in the group my friends!

Source: Google

★ 5

Alex has created such a special community and gym-- and on top of this, very honestly-- she makes working out fun! Alex helps you to meet your goals and become a more confident, stronger version of yourself in a way that meets you where you are, and is both supportive and encouraging. She is SO knowledgeable, works with you through any injuries and is hyper cautious in all her approaches with clients-- not something you find everywhere and something I truly value and appreciate about her. You will not regret the chance to work with her-- she is such a great trainer and person and Simple Fitness is such a special gym.

Source: Google

★ 5

Simple Fitness is unlike any other gym I have been a part of! The community is so encouraging and fun. Alex works hard to meet all of the needs of her clients and is always offering alternatives when needed. She is professional, friendly, and knowledgeable. It is evident Alex loves fitness and wants to create a space that is warm, encouraging, challenging, and sustainable for everyone!

Source: Google

★ 5

Best gym in Richmond! Alex is a fantastic coach for any level of fitness experience and will curate an exercise and nutrition program to fit your individual needs. Couldn’t be happier to be a part of the simple fitness family.

Source: Google

★ 5

In January of this year, I took a giant leap of faith and committed to Alex’s 9 Week Transformation program. I am someone who has never lifted weights before and was looking for someone with knowledge, skill, and positivity to help me become a stronger version of myself. Mission accomplished! I found that (and so much more) through Alex and the Simple Fitness gym. She is AMAZING!! She is positive, encouraging, and extremely knowledgeable of how to utilize a fitness training program that yields RESULTS! Physically and mentally, I feel stronger. I am so thankful for Alex and her incredible dedication to her clients. Her passion for making fitness simple and fun and challenging is incredible. And, now I’m hooked. :)

Source: Google

★ 5

Alex has built such a special community with Simple Fitness! She’s committed to helping her clients meet their goals through coaching, encouragement and education. Highly recommend starting with her 9-week program and you’ll be hooked.

Source: Google

★ 5

Every time I come to Richmond, my sister trains me and my friends and she is better and more knowledgeable that the trainers that I have had living in Los Angeles. She doesn’t treat me like her brother. She goes into full work mode and treats me like a client, which I prefer. I have a lot of metal in my legs from an accident and she has had enough training to create routines around my needs. If you have the chance to try out one of her classes, I guarantee that she will make it a good session.

Source: Google